Problem 1
Hard water
Bore-well and tanker water is loaded with calcium and magnesium. These minerals coat every strand, block moisture and leave hair rough, dry and tangled.
What it does to your hair
- Dryness
- Frizz
- Breakage
- Dullness
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cruelty free
All hair types
Paraben free
sulfate free
Dye Free
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cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
cruelty free
All hair types
Paraben free
sulfate free
Dye Free
Ammonia Free
SHOP BY CONCERN
A new kind of hair care
Regular shampoos give quick results but ignore the root cause. Ayurveda-only products work slowly. Elvae gives you both, built for hard water and pollution.
| Feature | Elvae | Regular shampoos | Ayurveda-only |
|---|---|---|---|
| Made for hard water & high AQI | Yes | No | No |
| Works on the root cause | Yes | No | Yes |
| Instant smoothness & shine | Yes | Yes | No |
| 18 herbs at high 15% v/v concentration | Yes | No | Sometimes |
| Up to 72-hr frizz control | Yes | Sometimes | No |
| Sulfate, paraben, dye & ammonia-free | Yes | Sometimes | Sometimes |
Comparison based on typical products in each category.
Made around hard water, pollution and Indian climate.
Not decorative herbs. A concentrated herbal system.
Moisture-focused care without silicone buildup.
Ayurvedic herbs + modern haircare actives.
The real reason behind Indian hair problems
Hard water from bore wells and high AQI are behind most of the hair fall, frizz and dandruff in Indian cities. Most hair products were never made for either.
Problem 1
Bore-well and tanker water is loaded with calcium and magnesium. These minerals coat every strand, block moisture and leave hair rough, dry and tangled.
What it does to your hair
Problem 2
Dust, smoke and pollution particles settle on your scalp every day, clogging follicles and irritating the skin.
What it does to your hair
The Elvae answer
Check out the most common questions our customers asked. Still have questions? Contact us
Elvae Herbal is an Ayurvedic-inspired hair care brand that blends ancient Ayurveda with modern science to create effective, gentle, and safe solutions for Indian hair types.
It means our formulations combine traditional Ayurvedic herbs like Amla, Bhringraj, Shikakai, Hibiscus, Neem, etc., with modern cosmetic actives such as Hyaluronic Acid, Keratin, and clinically backed ingredients for visible results.
Yes. All Elvae products are dermatologically tested, gentle, and suitable for regular use.
Yes. Our products are free from sulphates, parabens, silicones, dyes, and harsh chemicals, as mentioned on the labels.
Yes. Elvae products are 100% vegan and cruelty-free.
Yes. Our formulations are designed for dry and sensitive scalps, including color-treated or chemically treated hair.